Launch Your Career in Entertainment & Lifestyle PR
A high-touch summer intensive where you train inside a working PR agency and experience PR as a luxury summer camp.
WHO IT’S FOR
Ambitious students and emerging publicists who want to build a career in entertainment and lifestyle PR—from talent and events to beauty and brand partnerships. Open to students 18+.
Why this camp
Step into Talks Brand Group’s world and see how a boutique PR agency actually operates.
“Work on media, events, partnerships, and content tied to real entertainment and lifestyle brands.”
“Be treated like a junior team member, with structure, feedback, and real expectations.”
Summer 1 & Summer 2
Summer 1 – June 2026
4-week track focused on:
media training
pitching
on-air confidence
foundational agency workflows
Summer 2 – July 2026
4-week intensive designed to deepen experience with:
events
talent support
partnerships
live campaign projects
Talks Academy Live Masterclass
Entertainment PR From The Inside
EPISODE 1: PR Fundamentals & The Publicist's Playbook
What It Covers:
What publicists actually do (vs. what people think we do)
The entertainment PR ecosystem: talent, brands, media, events
Key skills every publicist needs: relationship-building, storytelling, crisis instincts
A day in the life at a boutique agency vs. in-house vs. big firms
How to think like a publicist: spotting opportunities, angles, and newsworthy moments
EPISODE 2: Media Relations & The Art of the Pitch
What It Covers:
Building and maintaining a media list (who covers what, why relationships matter)
Anatomy of a winning pitch: subject lines, timing, personalization
How to research journalists and understand their beats
Pitching etiquette: follow-ups, nos, and building long-term relationships
What makes something "newsworthy" in entertainment and lifestyle
Securing placements: from pitch to publication
EPISODE 3: Talent Support & On-Set/Event Protocol
What It Covers:
What "talent support" really means: pre-production, day-of, post-event
Preparing talent for interviews: talking points, messaging, what to avoid
Red carpet and event protocol: arrivals, photo moments, exits
Crisis prevention: anticipating issues before they happen
Recap writing: documenting coverage and measuring success
Building trust with talent and their teams
EPISODE 4: Partnerships, Events & Brand Activations
What It Covers:
How brand partnerships work in entertainment PR
Identifying alignment: talent/brand fit, audience overlap, authentic storytelling
Event planning from a publicist's lens: media moments, photo ops, influencer strategy
Creating activations that generate buzz and coverage
Run-of-show essentials: timing, logistics, contingency planning
Measuring partnership success: impressions, coverage, brand lift
First Industry Virtual Panel Event
Learn from brand industry executives insights on what’s going on for 2026 from a brand approach.
For students who see themselves in entertainment and lifestyle PR.
Curious about entertainment and lifestyle PR and ready to see what it’s really like.
Current students who want a real network, not just another class
Emerging communicators who learn best by doing and want agency style experience now.
Because you want a real role in entertainment PR.
Get insider access to how a real boutique PR agency runs..
Add real client work in entertainment and lifestyle to your resume.
Move beyond “student” and step into the role of a junior team member.
You’ll Learn
• What publicists actually do day to day.
• How the entertainment PR ecosystem really works: from talent and brands to media and events.
• How to pitch, build relationships, and think like a publicist so you can land real opportunities.
Where it takes place
In-person summer program in Los Angeles with sessions Tuesday–Thursday.
Experience on-site agency days, field trips, industry panels, and brand activations that plug you directly into the entertainment industry.
What Our Alumni Are Saying
Zion Martin, Texas Southern University:
“Expanding, enlightening, reinforcing — that’s how I’d describe my Talks Brand Academy experience. I came in unsure of my exact path in entertainment, and the Academy gave me structure, clarity, and real agency experience that pushed me forward.”
Deylesse Montrond, University of Houston
“My most rewarding project so far has been the BeautyCon strategy rollout and event. Seeing my work directly contribute to a real campaign showed me there’s so much more to PR, and it confirmed this is the field I want to pursue.”